AGL Australia serves millions of customers nationwide with innovative and sustainable energy solutions. With a large customer base and a forward-thinking approach, partnering with AGL is a chance to contribute to the country’s energy transition while creating impactful digital design. Our team led the AGL “Join the Change” branding initiative, setting a new direction that highlights AGL's commitment to a cleaner future for Australia.
As a digital designer for AGL, I crafted engaging social assets, EDM marketing, display materials, and online and television ads, reaching millions of AGL customers and viewers. It was a great opportunity to create content that connected with a wide audience and supported AGL’s vibrant presence and forward-looking brand.
Social Assets
At AGL, I had the chance to create impactful social assets—from static images to dynamic animations—reaching millions of viewers. Working closely with AGL and a team of creatives and animators, we turned briefs into engaging visual content.
As the designer behind these social assets, I was responsible for conceptualising and bringing ideas to life. Working with AGL brought unique challenges, especially in areas like home amenities, where legal constraints often shaped our design and promotional strategies.
But these challenges were also opportunities to innovate, finding ways to navigate complex briefs and deliver assets that exceeded expectations. These experiences taught me a lot about creative problem-solving and resilience, shaping my approach to designing content that connects with audiences while meeting regulatory needs.
Digital Out of Home
Digital Out of Home (DOOH) became a key part of AGL's marketing strategy, especially during major quarterly brand rollouts, capturing the attention of millions across Australia. These campaigns appeared in various formats, from billboards and screens to displays in sports stadiums, offering the flexibility to reach audiences through multiple platforms. This dynamic approach showcased AGL's commitment to large-scale audience engagement and reinforced its strong digital presence.
Working closely with the client, marketing agencies, and creative teams, I played a central role in rolling out DOOH campaigns across Australia. Ensuring consistency in branding across different sizes and formats was a challenging yet rewarding task. Through these complexities, I made sure each campaign connected with the audience while staying true to AGL's brand identity. This experience sharpened my skills in creating cohesive, impactful designs, helping to drive the success of AGL's marketing efforts.
Development
Our team created a wide range of assets, working closely with both in-house and client development teams. A major part of our role involved designing hundreds of eDM marketing campaigns for AGL. These eDMs covered various sectors like Gas, Electricity, Telco, Sustainability, AGL branding, and brand partnerships. Each campaign was carefully crafted to resonate with AGL’s 4.3 million customers, strategically showcasing and selling a diverse range of products and services.
There was also a great opportunity to design HTML advertisements for AGL, aimed at promoting a wide array of services and products. As the designer, I worked closely with in-house agency developers to create a range of HTML ads, customised for different formats and sizes. This collaboration ensured that every ad effectively communicated AGL's offerings while keeping the messaging and branding consistent across digital platforms.
