I had the exciting opportunity to work with Coles on a captivating collaboration with the enchanting world of Harry Potter through Coles Magical Builders. Using iconic Harry Potter assets, our team set out to create a variety of digital materials to promote the new collectible figures available at Coles. From engaging static social assets to mesmerizing animated content, as well as webpage assets and a dedicated landing page on the Coles website, we brought the magic of Harry Potter to life, captivating audiences and generating excitement around this extraordinary collaboration.

The campaign was a huge success for Coles, contributing to a first-quarter sales revenue of $9.2 billion, which marked a notable increase of 4.7 per cent. A big part of this success can be attributed to the impact of the Magical Builders campaign.