The Urban Coffee Culture project, facilitated by Coles, presented an exhilarating opportunity for creative exploration. Drawing inspiration from Melbourne's vibrant coffee scene, I embarked on a journey to infuse the brand with a trendy, contemporary aesthetic.

As a designer, my tasks extended beyond traditional boundaries, encompassing the construction and conceptualisation of assets ranging from website pages to social statics. Collaborating with animators, we brought the brand to life through captivating social video assets, while also crafting dynamic digital billboards that captured the attention of hundreds of thousands of Coles customers. This project epitomised the fusion of creativity and innovation, allowing me to channel the essence of urban coffee culture into compelling digital experiences.