Coles' "What’s for Dinner?" promotion ignited excitement as it tackled the challenge of rising living costs by offering fresh, simple, and budget-friendly recipes for Coles customers.

Our team spearheaded the creation of a diverse array of digital assets to promote this innovative campaign. Departing from the standard Coles aesthetic, we embraced a fresh approach, infusing elements of upscale, trendy aesthetics while maintaining Coles' signature elements. This shift in design strategy yielded a captivating blend of animated and static social assets, website decals for platforms like taste.com and eye-catching digital billboards.

Crafting this new aesthetic was a thrilling opportunity for our team to push creative boundaries and captivate audiences with a fresh perspective on mealtime inspiration.